A few things to check. Pressure: If you are using a heavy weight paper set the pressure dial to high. If you're using a thinner paper set the pressure dial lower. Speed: should be slower for more elaborate designs. Mat: always make sure your mat is clean and sticky. Blade: If you are using a heavy weight paper set the blade on 6 and lower for thinner paper. When you get the right settings for the paper you are using make a note of it (I keep a diary of tips in a small book so I can refer to it easily.